Arooj Boutique is a well-established clothing manufacturer and retailer based in Lahore, Pakistan, specializing in high-quality, trendy, and unique fashion apparel. The company focuses on both traditional and contemporary clothing designs, offering a wide range of dresses, casual wear, formal wear, and accessories. To strengthen their digital presence and improve customer engagement, Arooj Boutique partnered with Power Web House for the development of a professional and aesthetically appealing website.

The primary goal of the website is to serve as an online storefront that highlights Arooj Boutique’s diverse range of clothing, while also offering a seamless shopping experience for both local and international customers. The website also enables the company to showcase their brand identity, boost online sales, and provide a platform for customer interaction.